* Goal –– attract the target audience; adjust branding.
challenge
Old and not informative website, that didn't represent the vibe and real items on sale;
Low requirements of desirable look and feel;
Business owner wanted to manage the website by himself in future;
Long storytelling the owner wanted to add to About section.
solving
I made a mood board to understand owner’s stylistic vision for instagram profile and website;
Found or created mockups for paintings in interior for details pages;
Also, helped to adjust the storytelling and made it more accessible with voice playing option;
Made guides for Framer constructor of the website, so the owner can add and manage items without my help in future.
results
I worked deeply with the owner’s visual concept of the gallery and made consistent branding both for instagram and website;
Built resizable website on Framer with 0 code;
Reduced development expenses to 0%;
Restructured the catalog decreasing number of clicks on product tiles (from 40% to 90% per visit).
