* Goal –– permanent help for pets' shelters without money donations.
challenge
Communication with protection organizations – they never answer back;
Finding existing collection points – no info on the internet, I was trying to collect it from different profiles and events posts on Instagram;
If you want to give away your pet's useless things it's difficult to find info when and where to go;
No feedback after donations – volunteers usually don't make reports about delivered supplies even if I asked for that.
solving
During the Central Saint Martins' branding course I made the logo, tone of voice, vibe and strategy for this project;
Launched the website with info about shelters registered in our community; Run the instagram account for the project to inform people about our activities and plans;
Adjusting communication via WhatsApp brand group for each area between shelters' volunteers and our partners (businesses where I was lucky to arrange a drop-off point);
Created a map with all our drop-off points = donation boxes, also, with shelters' locations and info of their needs.
results
6 shelters we help to on permanent basis;
4 drop-off points in 2 countries;
Growing community of our soulmates who help to maintain points in each place;
2 Pop-up events during 2025.
